UpStream enables marketers to plan, measure, and optimize marketing campaigns across all marketing channels using integrated software and customer-level advanced revenue attribution. UpStream was designed, developed and field tested by the experienced team at Business Researchers, Inc. It evolved from their work providing planning and analytic solutions to a number of premier brands and was developed in close partnership with their customers to address their need for an integrated approach to Marketing Performance Management. The UpStream team employs a multi-disciplinary approach combining backgrounds in business, marketing, computer science, math, physics and statistics to solve complex business problems. 

Headquartered in downtown San Francisco, UpStream is a privately held, wholly owned division of Business Researchers, Inc.