Integrated Marketing Performance Management: Plan, measure and optimize your marketing spending with accuracy and flexibility across multiple demand generation and revenue channels Download Revenue Attribution Methodology Whitepaper | Common approaches to Attribution and why they're inaccurate, New advanced approach using biostatistics, Why allocating sales accurately is important Request a Demo: Revenue Attribution to know what's working, Event-Triggered Marketing to target customers, Planning and Reporting tools to work smarter, Response Modeling to optimize each channel

optimize		  
target		  
attribute

Optimize

Identify the most profitable 
channels for every customer 
and the most profitable 
customers for every channel. 

 

  

Target

Target the right customers
at the right time 
with the right message. 

 

 

  

Attribute

Understand what the spend 
in each market 
contributes to sales. 

 

Learn more>

 
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Williams-Sonoma Targets Customers With UpStream

internet retailer logo"This is a qualitative improvement in our ability to target
the right type of customer with the right type of
messaging, and it’s not something that we’ve had
available up to now." 

-Mohan Namboodiri,
VP Customer Analytics, Williams-Sonoma, Inc.

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