Traditional direct mail and email require specific list selection and segmentation well in advance of deploying a marketing communication. Name selection for a catalog can be weeks before a scheduled in-home date. Most notably, though, is that the customer receives the marketing treatment on the company’s timeline – not necessarily at the right time for the customer.
Enter UpStream’s Event-Triggered Marketing to automate customer targeting on a daily basis with customized business rules. Generate event-triggered lists for email, direct mail, or phone calls that can be actioned immediately. Target the right customer at the right time with the right message.
UpStream Event-Triggered Marketing Benefits
- Increase customer spend by messaging the right customer at the right time
- Target based on customer behavior rather than mass messaging
- Flexible triggers based on combinations of data -- or even the absence of data -- using web traffic, customer purchases (online and offline), and other customer activity
- Identify website browsers by category or item to target with a follow-up message
- Present abandoned cart items as a reminder or promotion
- Preempt customer service issues by identifying unsatisfied customers before they post a poor review
- Automate lists for store event invitations or reminder messages by email, direct mail, or phone