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Free Webinar: How Big Data is Changing Retail Marketing Analytics
April 25, 2012
John Wallace, Founder & CEO and Brandon Mason, CTO
Smart retailers are using advanced revenue attribution and customer-level
response modeling to optimize their marketing spends. This new technique
pioneered by Upstream Software employs survival analysis on retail data,
with a strong emphasis on time to event modeling. By attending this session
you will gain insight into the changing world of retail analytics.
As part of the session, Upstream will cover the types of data utilized and
how Revolution R and Hadoop were deployed to solve the problem. Insight into
scoring systems that leverage this attribution work, which help turn a historic
reporting tool into a forward looking planning tool will also be covered, which
will help underscore the value of a commercial grade scoring system while
maintaining control of your models.
This session will cover:
- Retail analytics with R – how to optimize retail spend using Big Data
- Survival analysis for marketing using R
- Commercial grade scoring systems for R models
- Revolution R/Hadoop integration
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