Marketing typically manages one of the company’s largest expenses. Monthly reconciliations with accounting and submitting accruals are time consuming. Amortizing expenses against revenue timing is yet another additional step. Most importantly, allocating costs to marketing campaigns and associating other attributes can be tricky, but necessary, to efficiently analyze results.
The UpStream Expense Tracker module efficiently allocates, amortizes, and accrues expenses. It creates a framework to associate expenses with the appropriate marketing campaign and other user-defined attributes. Integration with the Planning and Reporting Module automatically tracks variable costs within Expense Tracker. Easily create a list of accruals, and compare expense forecasts with previous budgets and forecasts.
UpStream Marketing Expense Tracker Benefits
- Allocate fixed and variable costs using multiple user-defined dimensions (time, campaign, channel, market, brand, vendor, etc)
- Easily forecast and accrue costs
- Reconcile costs against internal accounting systems
- Amortize expenses against revenue timing using automated business rules
- Automate KPIs such as cost/revenue, customer acquisition cost, and campaign ROI
- Track actuals against previous forecasts and budget
- Allows multiple departments and team members to access and update at the same time
Read a case study about how one of our clients uses the Expense Tracker. Then take the next step with a live demo.