Accurately allocating sales has important implications for a company. Balancing sales against marketing costs allows direct marketers to fund marketing channels appropriately to optimize return.
Current industry standards such as last-click attribution fall short when marketers want to know the truth about what drove a sale.
UpStream's team of statisticians has taken a data-driven approach to determine the actual incremental effects of marketing treatments.
Click here to read about our methodology.
With Advanced Revenue Attribution modeling from UpStream you can:
- Leverage statistical modeling techniques to establish an accurate revenue attribution baseline for your business
- See the measurable impact of each marketing treatment on your customers
- Distribute funding across marketing channels to maximize the return on your investment
Ready to eliminate the guesswork and go further with Advanced Revenue Attribution? Or, download our free whitepaper on Revenue Attribution Methodology.
Resources and additional reading:
Why ONLY Attributing Revenue to Marketing Treatments is a Bad Idea
Five Benefits of Attributing Revenue Accurately
Why Customer-Level Data is Key to Attributing Revenue
The UpStream Attribution Methodology
The Status Quo of Marketing Attribution