Direct marketers face increasing complexity as the number of different marketing and order channels grows. Current tools on the market don't offer the ability to effectively plan and track numerous campaigns across multiple execution platforms, link campaign performance, control costs and ensure marketing treatments are executed to maximize results.
With UpStream's Planning and Reporting solution you can end the spreadsheet nightmare and replace it with an intelligent and useful planning database. Our solution will enable you to plan all campaign elements including audience, treatment, costs and expected results. Bringing unprecedented accuracy and confidence to your marketing planning, UpStream will help you take your planning and reporting further, to support a new level of marketing performance.
UpStream Planning and Reporting Benefits
- Plan campaign circulation, response and costs
- Predict response rates based on historical data
- Tag campaigns/communications with custom attributes to inform reporting
- Accurately forecast the distribution of revenue over time
- Ensure consistent planning across all marketing channels
- Leverage a familiar and powerful spreadsheet interface
- Integrate your planning and results databases
- Easily run custom or saved reports through the flexible marketing-friendly reporting module
Take the next step and find out how UpStream's Planning and Reporting solution can help you. Contact UpStream on our Go Further page.